The new packaging design of Vitagen is to embody the same friendly tone as the original packaging but an environmentally friendly one as well and a packaging that target audiences would treasure and not throw it away the second they are finished with their drink. Thus, the packaging was design in a tetra pack form. A solid coated packaging to protect the ingredients of Vitagen. Howeveven though it is a tetra pack packaging, it is shaped short and stout to immitate the friendly look of the original packaging and the white color is remained constantonly changing the font color to state the flavour of the drink visually. Other informations are embossed to mantain it’s clean look. On convincing the target audience to keep their packaging, recipes from the Vitagen website were extracted and placed onto the packaging with a folded piece. This way target audiences, get to collect and keep the packaging of Vitagen.